You may have seen my previous post The Little Book of Dior, which is a must have book for all fashion lovers. I now have another lovely book to share with you The Little Book of Prada.
Let us look at the different sections of the book.
The introduction explains about what the book is about from Pradas beginnings of a Milanese brand that began as a leather goods company to date.
The Prada story began in 1913, when Mario Prada and his brother Martino opened a leather goods shop in Milans Galleria Vittorio Emanuele II. A landmark nineteenth century shopping arcade . The shop known as Fratelli Prada (Prada Brothers) specialised in high quality leather products and luxury items.
The Early Years
In the 1980’s a numer of estblished luxury, handcrafted travel goods companies began to diversify and break into new ground with a focus on accessories. This created a platform for later fashion collections. Prada took the brave move to also transform its image, by adding a unique utilitarian and urban dimension to the long established brand.
The Prada Aesthetic
Always the problem with wanting to do structure is to do them in a way that still moves and is still comfortable, not really stiff – Miuccia Prada
In the 1970’s when Miuccia Prada took over as creative director and joined forces with her husband and business partner Patrizio Bertelli, change was inevitable if the brand was to survive.
The Minimalist Collections
During the 1980’s where there was an excess of shoulder pads and neon colours. Miuccia’s designs expressed a desire for simplicity. This new minimalism became Prada’s trademark look.
Colours, Prints and Textures
Prada’s quirky use of prints has been ongoing since Miuccia first launched her first ready to wear collections. Right from the start the colour combinations were often unual.
In 1992 Miuccia Prada launched her first full menswear collecton which included footwear and accessories.
There really is so much more to this book, I could go on forever talking about Prada. I currently have my eye on a Prada handbag and often get drawn into the Prada range.
If you love fashion or history and would love to own your own copy of The Little Book of Prada, I have 3 copies to give away. See below on how to enter.
Have you seen my other great giveaways