As a parent, one item that I always had to hand when my kids where babies, was sudocrem. Like every other parent it was a go to product we all used. Even as our kids grew, I would still have a little pot to hand and even now I still find uses for it.
Iconic family skincare brand Sudocrem turns 90 this year! Loved by generations of mums and dads, the little grey tub with its bright red logo, was joined by little sister, My Little Sudocrem in 2018, a product to soothe on-the-go. Today, Sudocrem Antiseptic Healing Cream is hailed as the swiss-army knife of skincare, able to send acne packing, soothe nappy rash redness, quench the fires of sunburn and cater to just about every minor skin complaint in the book.
What gives Sudocrem that je ne sais quoi factor?
The product combines of humble packaging, multi-purpose usage, a very reasonable price and a scent so nostalgic it transports anyone immediately back to that baby changing room. What better way to celebrate becoming a nonagenarian then, than by commissioning Sudocrem’s very own limited-edition birthday candle imbued with the distinct and evocative Sudocrem smell everyone knows and loves?
Nick Lang, Head of Marketing for Sudocrem says, “We wanted to celebrate the brand’s birthday with something that would play on the nation’s heartstrings, after all the sense of smell is attributed with being the most evocative and everyone recognises that Sudocrem scent! We’ve even set the candle in the original 1931 pot.”
The current Sudocrem family includes the classic Antiseptic Healing Cream; My Little Sudocrem, a portable product for on-the-go use; Care & Protect, for the prevention of nappy rash and Sudosalve, for the treatment of broken, sore and inflamed skin.
Sudocrem wanted to celebrate and mark it’s 90th birthday, and have a special Sudocem 90th Birthday candle. These are not available to buy so makes this an extra special prize. See below on how to enter, please make sure you read the terms and conditions and complete ALL mandatory sections
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