How Effective Are Welcome Emails

None of us like getting spammed by emails.  We often sign up to a company for a reason, only to be spammed by email after email.  So just how effective are welcome emails.

What is a welcome email?

Welcome emails are sent to you when you first subscribe to a company or brand, where they greet you and begin your journey together of being kept up to date of their latest news.

how effective are welcome emails infographic - welcome mail stats and welcome email statistics

I found this great infographic on Campaign Monitor

How effective are welcome emails

  • Welcome emails have a 91.43% open rate
  • Welcome emails are the most effect triggered email along with cart-abandonment emails.
  • Welcome emails have on average 4x the open rate and 5x the click-through than that of a standard email

When should you send a welcome email?

These are best sent out immediately as soon as someone subscribes.

  • 74% of people expect a welcome email as soon as they subscribe
  • New subscribers are most engaged within 48 hours of subscribing
  • 11am, 2pm and 6pm have the highest pikes for email opens

personalization helps

  • Emails with personalisation in the subject section are 26% more likely to be opened
  • Personalised email messages improve click-through rates by an average of 14%

I have always been aware of emails becoming spammy, and the last thing I have wanted for my subscribers is random emails being sent and just getting deleted.

I did find this information useful, as I am looking at setting up a monthly newsletter.  If like me you are looking at your email marketing and that all important welcome email.

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2 Comments

  1. 16th February 2019 / 12:49 pm

    I work in marketing in my full time job and we find welcome emails are really effective. But I think it depends on the brand, when they are sent and what the content is. It’s a great infographic!

    • admin
      16th February 2019 / 2:14 pm

      I totally agree, welcome emails are fine, but some are just too much or they send you more than one

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