4 Sure-Fire Ways for Your Blog’s Audience to Lose Interest

Keeping your audience interested is blog writing 101, and failing to do so will have a major, negative effect. The following ways — from your choice of web hosting services to creating consistent content — will help you to maintain and build your audience.

 

There are a seemingly infinite amount of blog posts online that tell you what you should do to achieve blogging success, but what about the things you should be avoiding?

The tips in this article will highlight some of the ways your blog may be losing your audience’s interest. From how to organise the content on your site, to aspects like web hosting that affect the performance of your blog, make sure to dodge these four blogging sins.

  1. Write For the Sake of Writing

When it comes to blogging, always keep the term “quality over quantity” in mind. There’s no doubt that it’s important to write and upload content on a regular basis, but your blog posts should always have a purpose and topic of discussion, rather than just rambling about nothing because you needed to upload a post that week.

A blog post not only has to draw your audience in; it must also give them a reason to stay. A post that doesn’t have any purpose or topic will give your audience nothing to relate to, learn from, or become engaged by. This will make people want to find a website that offers something more meaningful and give them less reason to visit your blog in future.     

  1. Become Inconsistent With Content

Now, to sort-of-but-not contradict the advice mentioned above: it is still vital to update your blog on a regular basis. This isn’t to say you should just upload whatever comes to mind so that you have content out there. If you’re struggling to think of new ideas for content, there’s nothing wrong with seeing what other bloggers are writing or looking on Pinterest for inspiration. Obviously, you don’t want to be copying what you find, but doing some research to get your creative juices flowing is never a bad idea.

You should also keep SEO in mind. Search engines love websites that produce high-quality content on a regular basis. By becoming slack with writing new content or failing to upload posts on a regular basis, you’ll be harming your chances of ranking higher on search engines.  

  1. Bad Web Hosting Services = Poor Site Performance

When it comes to an audience’s interest in your blog, you should be mindful of many aspects — not just content. When you first create a blog, you need to purchase web hosting services to get things up and running. In the early days of blogging, it’s likely that you will have chosen the cheapest website hosting option you could find. While this does make sense financially, it’s a rarity for something of high quality to be dirt cheap. Website hosting services are no different.

It’s vital to choose a reputable web hosting company and website hosting package that can handle your blog’s needs. Not doing so can lead to some serious performance issues. These problems include slow loading times and unexpected downtime, both of which are frustrating for your readers. Slow loading makes your website a lot less user-friendly and a general nightmare to navigate, and unexpected downtime prevents your audience from getting their weekly dose of content — as well as making you look like an amateur in the process.

  1. Flood Your Site With Advertising

There are many ways to make money from your blog such as sponsored posts, affiliate programs and selling advertising space. The latter is the simplest and most common way of doing so. Although at this stage it might be tempting to sell every single bit of free space on your site for a profit, you’ll find that doing so can have several negative effects.

Lots of different adverts in the header, footer and sidebars not only makes it difficult for readers to focus on your content, but in all honesty, it just looks awful. After spending so much time tailoring a blog and brand to suit your niche, it would makes sense to only give up your advertising space for companies that suit the style and image of your website. Feature products and services that you know your readers will be interested in.

To maintain the success of a blog, it’s vital to give your audience a reason to invest their time in reading your content. Hopefully, the points mentioned above will give you a good idea of blogging practices you should avoid, as well as those that will make your site flourish. Blogging success won’t happen overnight, but it’s the lengthy process of building a loyal following that will make you a consistent and hard-working blogger.

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46 Comments

  1. The London Mum
    16th August 2017 / 7:46 pm

    I never knew that not writing consistently would have a negative SEO effect. Hopefully when my oldest goes back to nursery I’ll be back to writing more then just a post a month! lol

    • admin
      17th August 2017 / 8:45 am

      It is hard at times to write consistently as life gets in the way, I have been guilty of this lately due to my daughters health and other things going on.

  2. 16th August 2017 / 7:21 pm

    All great advice, our blogs are important to us and therefore it’s really important to look after both them and our audience.

    • admin
      17th August 2017 / 8:46 am

      Thank you, and they are important to us x

  3. 16th August 2017 / 8:42 pm

    Absolutely agree with you. All to easy to read what helps, and what to do, but so little of what not to do. It is just as important. The biggest off put for me is probably slow loading, due to adverts and pop-ups. I hate it so much. I am likely to close off before even reading.

    • admin
      17th August 2017 / 8:43 am

      I know, pop ups are the one thing I hate, the odd one is fine or after you have been on a page a while, but when you get them instantly and close and another pops up is one thing that irritates me x

  4. Rani
    17th August 2017 / 5:35 am

    Thanks for these great tips, I am very picky about where I put ads on my blog lol!

    • admin
      17th August 2017 / 8:41 am

      Some pages you find ads really take over x

  5. Gareth Torrance
    17th August 2017 / 6:51 am

    Writing for the sake of writing is probably one of the worst things… It puts me off almost instantly because you can always tell…

    • admin
      17th August 2017 / 8:41 am

      I know, you have to be in the right frame of mind to write, I can never write for the sake of writing as nothing really flows x

  6. 17th August 2017 / 7:44 am

    I definitely agree with these, especially the poor site speed. That and pop-ups all over the place are guaranteed to drive me away!

    • admin
      17th August 2017 / 8:40 am

      Pop ups are the one thing that drives me away as well, especially if you close one and others keep appearing x

  7. 17th August 2017 / 9:23 am

    I definitely agree with these, it really puts me off when a site has too much advertising and things popping up all the time x

    • admin
      18th August 2017 / 1:01 pm

      Pop ups are my main thing that I hate, I am fine with one but sometimes you get one after another and spend 10 minutes closing them all x

  8. 17th August 2017 / 9:32 am

    Can agree with these, especially the flooding your blog with adverts part x

    • admin
      18th August 2017 / 12:59 pm

      I know, I think it can be easy to keep adding ads,but you have to take a step back and look at your site from a readers point of view and how it looks x

  9. 17th August 2017 / 2:15 pm

    Great tips. I don’t have advertising on my blog although I do sometimes talk about products. I need to post more regularly.

    • admin
      18th August 2017 / 12:58 pm

      I have no problem with advertising as long as it does not over run the site and takes the reader away from why they visited x

  10. 17th August 2017 / 3:27 pm

    Brilliant advice, it was so lovely to read a post that didn’t have 5 adverts within the words! I have been guilty of not posting on a regular basis, but it is becoming easier now the children are a bit older!

    • admin
      18th August 2017 / 12:57 pm

      Thank you, we all have times when we can not post regularly, mine is like this lately but due to my Daughter but I do try to post as often as I can x

  11. 17th August 2017 / 8:34 pm

    I absolutely agree with the advertising. it’s great to earn something extra but if a site is covered in ads, it puts me off straight away

    • admin
      18th August 2017 / 12:56 pm

      I totally agree, some sites I have visited have been over run with ads and you struggle to find what you are looking for x

  12. 17th August 2017 / 10:15 pm

    Yes, perfect tips and all important….slow loading sites really put me off.

    • admin
      18th August 2017 / 12:55 pm

      I agree, but my biggest thing is pop ups, I am ok with one but when you get one after the other that is what turns me away x

  13. Stephanie Usher
    18th August 2017 / 7:35 am

    These are some really key tips for important things to avoid! Thank you for sharing! xxx

    • admin
      18th August 2017 / 12:52 pm

      Thank you, we are often caught up in so many other things we can over look these at times x

    • admin
      18th August 2017 / 12:51 pm

      Glad you found this post helpful, these are something that we often do not think about x

  14. Lynne Harper
    18th August 2017 / 11:55 am

    What a fabulous post and some definitely ring true with me. My site speed is something I really need to address asap x

    • admin
      18th August 2017 / 12:51 pm

      These are somethings that we do not think about all the time, glad you found this helpful x

  15. 18th August 2017 / 3:51 pm

    This post is a great reminder for every blogger and content writers. Sometimes this points are being forgotten. I love the way you put everything into context.

    • admin
      22nd August 2017 / 10:31 am

      Thank you, no matter how established you are as a blogger it is always nice to get a little reminder every now and then x

  16. Dannii
    18th August 2017 / 6:53 pm

    Lots of great advice here. To many sponsored posts definitely put people off.

    • admin
      22nd August 2017 / 10:30 am

      I know 🙁 x

  17. 18th August 2017 / 8:51 pm

    I get my times when I have a blank mind. But my worst hate is having 2 reviews next to each other. I dont want my blog to be just reviews. so I always make sure I have a non review post between each review even if its like todays post which is just a diary insert type about Lily Painting.

    • admin
      22nd August 2017 / 10:30 am

      I know what you mean, sadly mine has been like this lately as I have been so tied up with my Daughters illness, all my varied posts are getting a back burner x

  18. Jemma
    19th August 2017 / 6:48 am

    Great tips! I also think not being yourself is a massive turn off too.

    • admin
      22nd August 2017 / 10:28 am

      I think a blog is personal to you, and if you are not yourself it does show x

  19. Vicky
    6th September 2017 / 9:51 am

    I agree – especially with the slow loading times. The number of times I have clicked on a link on fb and then got fed up waiting and given up! Great post. X

    • admin
      6th September 2017 / 2:49 pm

      I am the same, if it takes too long I leave and give up x

  20. 6th September 2017 / 2:53 pm

    Yes to loads of ads. Those pop ups for newsletter subscribers are also really irritating as I sometimes can’t close them when I move on the iPad, so I just end up clicking away from the site!

    • admin
      6th September 2017 / 6:52 pm

      They drive me mad, especially when you close one and another pops up straight awayx

  21. 6th September 2017 / 5:59 pm

    I agree! If someone is posting poor quality content that will definitely make me switch off. Like you said quality over quantity x

    • admin
      6th September 2017 / 6:51 pm

      So true, I do love reading your posts so that is one thing you never have to worry about x

  22. 6th October 2017 / 2:53 am

    I totally agree with you consistency is the key. If you don’t post often then some people think you aren’t serious about your blog.

    • admin
      6th October 2017 / 12:08 pm

      Exactly, although sometimes you can not blog as much as you would like due to other commitments, I do always say if I am going to be away so that my readers no there will be little or no engagement from me x

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