Keeping your audience interested is blog writing 101, and failing to do so will have a major, negative effect. The following ways — from your choice of web hosting services to creating consistent content — will help you to maintain and build your audience.
There are a seemingly infinite amount of blog posts online that tell you what you should do to achieve blogging success, but what about the things you should be avoiding?
The tips in this article will highlight some of the ways your blog may be losing your audience’s interest. From how to organise the content on your site, to aspects like web hosting that affect the performance of your blog, make sure to dodge these four blogging sins.
- Write For the Sake of Writing
When it comes to blogging, always keep the term “quality over quantity” in mind. There’s no doubt that it’s important to write and upload content on a regular basis, but your blog posts should always have a purpose and topic of discussion, rather than just rambling about nothing because you needed to upload a post that week.
A blog post not only has to draw your audience in; it must also give them a reason to stay. A post that doesn’t have any purpose or topic will give your audience nothing to relate to, learn from, or become engaged by. This will make people want to find a website that offers something more meaningful and give them less reason to visit your blog in future.
- Become Inconsistent With Content
Now, to sort-of-but-not contradict the advice mentioned above: it is still vital to update your blog on a regular basis. This isn’t to say you should just upload whatever comes to mind so that you have content out there. If you’re struggling to think of new ideas for content, there’s nothing wrong with seeing what other bloggers are writing or looking on Pinterest for inspiration. Obviously, you don’t want to be copying what you find, but doing some research to get your creative juices flowing is never a bad idea.
You should also keep SEO in mind. Search engines love websites that produce high-quality content on a regular basis. By becoming slack with writing new content or failing to upload posts on a regular basis, you’ll be harming your chances of ranking higher on search engines.
- Bad Web Hosting Services = Poor Site Performance
When it comes to an audience’s interest in your blog, you should be mindful of many aspects — not just content. When you first create a blog, you need to purchase web hosting services to get things up and running. In the early days of blogging, it’s likely that you will have chosen the cheapest website hosting option you could find. While this does make sense financially, it’s a rarity for something of high quality to be dirt cheap. Website hosting services are no different.
It’s vital to choose a reputable web hosting company and website hosting package that can handle your blog’s needs. Not doing so can lead to some serious performance issues. These problems include slow loading times and unexpected downtime, both of which are frustrating for your readers. Slow loading makes your website a lot less user-friendly and a general nightmare to navigate, and unexpected downtime prevents your audience from getting their weekly dose of content — as well as making you look like an amateur in the process.
- Flood Your Site With Advertising
There are many ways to make money from your blog such as sponsored posts, affiliate programs and selling advertising space. The latter is the simplest and most common way of doing so. Although at this stage it might be tempting to sell every single bit of free space on your site for a profit, you’ll find that doing so can have several negative effects.
Lots of different adverts in the header, footer and sidebars not only makes it difficult for readers to focus on your content, but in all honesty, it just looks awful. After spending so much time tailoring a blog and brand to suit your niche, it would makes sense to only give up your advertising space for companies that suit the style and image of your website. Feature products and services that you know your readers will be interested in.
To maintain the success of a blog, it’s vital to give your audience a reason to invest their time in reading your content. Hopefully, the points mentioned above will give you a good idea of blogging practices you should avoid, as well as those that will make your site flourish. Blogging success won’t happen overnight, but it’s the lengthy process of building a loyal following that will make you a consistent and hard-working blogger.